Minutes of the Risborough Area Business Group Monthly Meeting

Held at Princes Risborough School on 15th June 2006 at 1900 Hrs

 

Attendees

 

 

President L.Adlam :L.Adlam Architects

M.Thomas :Coppins B&B

J.Varle :Sylvia & Jean Hairdressers

Chairman G.Wiles :IFC

S.Dear :Chiltern Circuits

S.Baker :Sylvia & Jean Hairdressers

Hon Sec P.Pitcher :P.A.M.

D.Kent :Special Days

T.Long :RACA

H.Brown :Pickles Delicatessen

F.Brown :U3A

L.Clapham :Bucks Free Press

C.Waterton :WDC

E.Brown :U3A

M.Shaw :Bucks Herald

M.Pitcher :P.A.M.

S.Barnes :Art & Office

 

J.Hughes :Corporate Comms

A.Brown :Softech 2000

 

 

Item

Topic

1

Chairman’s Welcome

 

The Chairman opened the meeting by welcoming everyone, including our guests, Robin Evans & Caroline Hughes from WDC, Elaine & Frank Brown (Princes Risborough U3A) and Tony Long (RACA Transport).  He passed on apologies from Francis Gomme who, through illness, had to cancel his presentation on Tourism & Funding scheduled for this meeting.  The Chairman also requested RABG’s best wishes be sent to Richard Floyd (Chinnor Railway) who has been taken ill.

 

2

Apologies for Absence received from:

F.Gomme :RACA

C.Etholen :CAE Marketing

S.Marriott :PR School

P.Jeffries :Spruced-Up

S.Barker :Inca Studio

E.Tadros :Ercol

J.Thomas :Coppins B&B

S.Palios :The Paddocks

B.Clark :J.H.Clark Butchers

P.Keen :Hypnos

J.Barlow :Barlow Frith

J.Vessey : Ariel

J. Murdock :Business Link

S.Lewis :Rest Home for Horses

N.Faux :Risborough Police

C.Williams :Business Link

W.Streule :PRTC

B.Clark :Birtchnells

3

Minutes of the meeting held on 16th March 2006 (previously circulated)

 

The Minutes were agreed as a true record.

Unfortunately the April social walk had to be cancelled through bad weather and lack of support.  The 17th May meeting was also cancelled in favour of members attending the public meeting on David Lock & Associates Risborough 2035 study.

 

4

Matters arising from Minutes not already covered by the Agenda

 

Updates on current environment and transport issues etc are covered by the RACA reports at the end of the meeting.

 

5

Presentation on Car Parking

Robin Evans : Parking Services Manager WDC

Caroline Hughes : Head of Services Environment WDC

 

Robin has over 30 years experience in delivering services (catering, leisure and tourism) and so appreciates the problems caused by car parks and parking.

 

Parking services business operation

Many of the controversies arise from lack of knowledge regarding the different parking regulations currently in force.  In this area:

·        Off-street parking is the responsibility of WDC, controlled by the 1984 Road Traffic Act

·        On-street parking and highways are the responsibility of BCC with Thames Valley Police enforcement in accordance with the 1991 Highways Act.

·        SPAs (special parking areas) are controlled by BCC.   The management of the SPA in High Wycombe town centre is subcontracted to NCP who have authority only within that defined area.  Outside the SPA, the police have control.

Having two authorities responsible for parking causes confusion.  Some County Councils delegate all the management to the District Council.  Others involve subcontractors to enforce parking regulations.  This in turn can cause further problems as subcontractors have different objectives, i.e. to maximise revenue, from councils who need to cover costs.  It is anticipated that the Department of Transport will decide, sometime in the future, that DCs must take full responsibility for both on & off-street parking.       

WDC’s parking regulations are set by members of the Council with a designated cabinet member, Audrey Jones, taking responsibility.  Suggestions and recommendations can be put forward, but the Council members make the final decisions.

Robin stated that a fundamental principle is that parking demand and pricing are determined by the quality of shopping and choice availble at the destination.  Therefore in better quality shopping areas WDC are able to charge higher prices.

 

Why is there a charge?

Parking charges are used to ‘manage’ motorists in various ways:

·        Prevent parking in designated areas unless authorised

·        Stop cars from blocking spaces for long periods

·        Keep vehicles moving on which helps traffic flow

·        Make people ‘respect’ parking arrangements - if they have to pay, motorists will comply

·        Manage where people prefer to park by varying the cost of parking

Various studies on parking fees have shown that, contrary to belief, charges do not drive customers away.  In a recent survey, 83% of motorists said the ability to park close to a location was more important than the cost incurred.  Only 10% actually knew the cost of parking.

 

Perceptions & myths

WDC manage 49 car parks, of which only 27 charge.  ‘Pay & Display’ car parks are perceived to be more expensive than ‘Pay on Foot’ although the hourly rates are identical.  Surveys show that car parks offering the 1st hour free can result in a decrease in business, as motorists are made more aware of time (members asked for data or references to support this if possible).  The Council believe the longer the free period, the more congested car parks become, which in turn deters potential customers.

 

Parking reality – no such thing as a ‘Free Lunch’

Someone has to cover the cost of rates, lighting, repairs etc. WDC’s policy is to raise the required income from users, not from the tax payer.  Currently a small surplus is made which goes into a general fund to help pay for other Council services.  Robin undertook to provide RABG with figures for the surplus in Risborough.  April 2004 was the last time charges were raised and there are no increases planned.  Risborough charges are lower then those in HW with a maximum of £3 for 12 hours.

 

Parking options / possibilities

Totally free parking is not an option as it causes congestion.  WDC cannot afford to fund free parking periods but they might help set up a voucher system whereby businesses refund shoppers’ parking fees (e.g Budgens).  Such a scheme would cost £2-3K to implement.  Aylesbury considered a similar one but did not proceed with it.

Any requested changes to parking regulations in Risborough would initially have to be costed by WDC and then submitted to the cabinet member responsible for a final decision.

 

The Chairman thanked Robin for his presentation and opened the discussion to members.  The following points made were:

·        Accepting Robin’s philosophy that Risborough competes with Aylesbury & High Wycombe, something urgently needs to be done to attract more shoppers and stop the quality of the Town Centre deteriorating.  The development of HW & Aylesbury will inevitably lead to shoppers potentially deserting Risborough.  Also the quality of shopping offered in HW & Aylesbury indicates that these towns can accept higher parking fees.

·        HW has 4,000,000 parking visits per annum.  Members suggested that just 2p on a parking visit in HW would enable PR to have free parking to help balance the declining Town Centre shoppers.

·        It was noted that the proposed or latest draft of the Risborough 2035 study (which may well be the only bit of the report that is read) would not be mentioning car parking and CCTV as major issues despite being highlighted in the full report.  John Hughes (RACA) said he would try and remedy this before the report is published.

·        Parking policies should be carefully thought through as they could result in loss of business

·        Local council members should be lobbied to represent the town’s wishes when parking decisions are being discussed

·        Amazingly WDC does not break down costs by car park.  They know only the revenue raised per car park. Providing one free hour in Horns Lane would result in 82% of the £44.5K raised per year being lost.  In the Mount car park the loss would be 67% of the £44.1K annual revenue. 

·        Any changes to current parking regulations would cost around £5K to implement.  This includes changing the machines, legal charges, announcements in the local press etc.

·        Members commented that our local open air car parks are surely very low maintenance compared to HW’s multi-storey ones.

·        Profits from surface car parks do not go towards maintaining the multi-storey parks in HW, contrary to popular perception.  The running costs of multi-storey cp’s are high - £1 million over five years.

·        Risborough’s charges should be kept lower than those of Aylesbury and HW.

·        Thame and Wendover have free parking periods and a bus is now taking our shoppers from Risborough to Wendover on market day!

·        There should be a range of parking costs on offer so motorists can choose where and how much they want to pay.

·        There is no legislation protecting disabled/parent & child parking bays.  As a result some motorists abuse the system which makes parking difficult for those needing specialist help.

·        Charges in the Mount car park cover one or three hours.  This creates a problem for meetings lasting two hours at the Community Centre.  More parking next to the Community Centre is needed for elderly and disabled people

·        WDC does not have any long term plans to increase parking availability in Risborough.  This will be a problem when current RACA schemes to increase tourism get under way.

·        Cars are parked without penalty for long periods in the High Street.  Why is action not taken?

·        PCSOs are helping the police with parking and now have the authority needed to take action.  Risborough has one PCSO responsible for enforcing parking regulations.

·        Stratton Road is a hazard as people park in the road rather than in the Mount car park

·        Members with parking issues should write to their WDC councillors - Audrey Jones, Carl Etholen, Bill Bendyshe-Brown and Dennis Green.

·        WDC does not provide parking permits for employees unless a car is essential for their job.  Councillors get permits only when on council business.

 

6

Introduction to ‘Risborough Rewards’

Mike Pitcher

 

Mike outlined the exciting new ideas that his Retail Initiative group are developing to encourage shoppers to spend more time and money in Risborough.  He hopes most retailers will join the scheme:

·        People sign up to become a ‘Risborough Shopper’ and carry a plastic card. 

·        Each retailer decides an individual basic discount they are prepared to offer to a card carrier (‘bronze level’).  This discount will be different between shops.

·        Shoppers can earn an extra level of discount by collecting receipts which are exchanged for a one-off ‘Silver’ or ‘Gold’ voucher.

·        When shoppers join the scheme they will be asked to complete a form including demographic details.  This information will be analysed and used to send out offers, promotional material etc.

·        Participating retailers will display a small sign in their window promoting the scheme, and have forms etc available in the shop.

 

The aim is to trial ‘Risborough Rewards’ with a core group of shops in the autumn.  Full details will be presented at the Business Fair in October (see below).  The scheme must be up and running in time for Christmas.

Various issues still need addressing, e.g. security and who takes responsibility for issuing Silver & Gold vouchers.

With the tourism projects currently being developed, it was suggested that Francis Gomme should be kept updated with the scheme’s progress.

 

Mike would like all retailers interested to join his group to drive this scheme forward.

There will be a briefing at 6.00 pm on 11th July at Princes Risborough School

(preceding our next RABG meeting at 7.00 pm)

Please contact him on 01844 346687 or email mike@pamuk.demon.co.uk for details.

 

7

eBucks Broadband Initiative

Pam Pitcher

 

This initiative was launched on 18th May in Aylesbury.  It is a Partnership that has been established to help small & medium sized businesses (SMEs) and local communities in Buckinghamshire to exploit ICT and Broadband technologies.  Bucks County Council‘s current partners include:

·        Thames Valley Chamber of Commerce

·        Business Link

·        South Bucks District Council

·        Bucks Economic Partnership

·        Federation of Small Businesses

·        Nildram (ISP based in Aylesbury)

·        BT

 

The overall objective is to get the whole of Bucks connected to Broadband and benefiting from its potential.  To achieve this, there are three main programmes of support to help businesses improve their use of these technologies.  The main funding, in the form of a two-year government project grant, is coming from the South East England Development Agency (SEEDA), and is available to:

·        get connected to Broadband

·        receive specialist broadband advice

·        exploit Broadband further

 

Broadband Connectivity

If your business does not have broadband, you can apply for a grant of £200 to get connected.  Once your application has been accepted, you then buy your connection from the supplier of your choice and get reimbursed £200.

 

Broadband Advice

If you need independent IT advice, or want to know how to improve your use of broadband, Business Link will provide, free of charge, a TMB (Technology Means Business) accredited adviser who will recommend your best way forward.  The advice covers

·        Internet access

·        email and how to cope with it

·        websites

·        e commerce

·        local & wide area networks

·        remote working

 

This is the so-called e-adoption ladder that will lead your business through:

·        e-messaging

·        e-marketing

·        e-ordering & sales

·        e-payments

There are grants of up to £250 to start on this e-adoption ladder and cover the cost of advice etc.

 

Broadband Exploitation

There are further grants available of up to £200 towards:

·        consultancy related to integrating and improving the use of  broadband within the business

·        purchase of hardware or software that will enable the profitable exploitation of broadband.

 

These grants are limited and will be allocated on a strictly first come served basis.

 

HotSpot Project

The Bucks Partnership is also very keen to extend its HotSpot Project, and get many more businesses offering wireless access to the Internet.   This should be of interest to businesses offering services to tourists, such as hotels, B&Bs, cafes etc.  By providing wireless hotspots, visitors may be encouraged to stay longer, spend more, and generally benefit from easy Internet access.    To encourage businesses, £200 is available to set up a wireless hot spot. 

 

The Future

Broadband technology will become part of our lives, always available, unlimited and unrestricted.  Businesses will have virtual private networks allowing employees to work efficiently from home, sharing information and files as needed.  Within the home all the current facilities, phone, television, Internet etc will become integrated through the Home Gateway.  Now is the time to get on board this technology and prepare your business for the future. 

For more information:

email info@businesslinksolutions.co.uk or phone 01844 210430

email e-bucks@buckscc.gov.uk or visit www.e-bucks.org.uk

 

8

Business Fair

Heather Brown

 

The Community Centre, Stratton Road, has been booked for a Business 2 Business fair on Wednesday 18th October.  Hypnos is sponsoring this event which ties in with RACA’s AGM.  It is hoped that RABG members will take this opportunity to set up a table display promoting their services etc.  There are many local businesses that would benefit from selling and/or supplying others in this area and this fair is a chance to build up these contacts.  The event is planned to start from midday, and there are no charge for exhibiting.  Further information will be given at later meetings.

Please support this event.  For more information, contact Heather on hbpicklesdeli@aol.com or phone 01844 212056

 

9

Risborough 2035 Study

Graham Wiles

 

David Lock & Associates presented their final report to the public on May 17th.  They have put forward some excellent recommendations and ideas for Risborough over the next 30 years.   However, there are some contentious issues on which RABG should lobby on behalf of the majority view of members. 

An example is the proposal to build some 600 homes on Park Mill Farm.   A quick straw poll showed that three members were definitely against it, more were in agreement but the majority did not have sufficient information to make a decision.  Several problems were mentioned in connection with such a development:

·        the only access to the town would be via Summerleys Road

·        no additional parking is planned in Risborough to cope with the influx of people

·        development of homes only, no other facilities included

The planning application has already been submitted to WDC.

Graham suggested that time should be allocated at the next RABG meeting to discuss this and similar issues.  The Risborough 2035 Summary, which is currently being prepared by WDC, will be circulated to all members as soon as it becomes available, hopefully the next RABG meeting.

 

10

RACA Action Group Reports:

 

Economic.

Graham Wiles gave an update in Peter Keen’s absence:

·        Peter is standing down as chairman due to other commitments.  Graham thanked him for all the time and effort he has put in over past year.  The new chairman for RACA Economics is Tony Maisey

·        RACA is working closely with Chinnor Railway and progress is now being made.  Currently they are working on the legal document required, and it is hoped the whole project will be completed within 18 months to two years.

·        Hypnos (Peter Keen) is sponsoring the Business Fair on 18th October (see above)

·        Following Robin’s talk, the issue of parking in Risborough will be rethought.  

 

Community & Housing.

Heather Brown reported that the Youth Strategy is going well.